Horizon Atlas is a travel platform that curates personalized itineraries for modern explorers

Horizon Atlas

Overview

Horizon Atlas explores how a travel product can stay inspiring while remaining genuinely useful. The challenge was balancing open-ended discovery with the practical questions that determine whether a plan can actually happen.

The work brought content, comparison, and planning into one connected journey. Rather than treating rich media and logistics as separate experiences, the system lets them inform one another — helping people move from curiosity to a decision with less friction.

My Role

Adaptive journeys

Information systems

Date

Client

Wayfarer Co.

Pulma agency template layout
Pulma work showcase
Pulma services and process

Horizon Atlas

Overview

Horizon Atlas explores how a travel product can stay inspiring while remaining genuinely useful. The challenge was balancing open-ended discovery with the practical questions that determine whether a plan can actually happen.

The work brought content, comparison, and planning into one connected journey. Rather than treating rich media and logistics as separate experiences, the system lets them inform one another — helping people move from curiosity to a decision with less friction.

My Role

Adaptive journeys

Information systems

Date

Client

Wayfarer Co.

Pulma agency template layout
Pulma work showcase
Pulma services and process

Have a product knot to untangle? Let’s talk.

© Madhu B 2026. Built with curiosity.

Have a product knot to untangle? Let’s talk.

© Madhu B 2026. Built with curiosity.

Have a product knot to untangle? Let’s talk.

© Madhu B 2026. Built with curiosity.

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